Secrets Will Make Your Video Advertising Platform Look Amazing
What's this audience doing on mobile devices? They're flocking to apps. What's more, consumers are spending half their time on mobile devices using Video Ads For Publishers.
Because of this, games (among other apps) are great environments for brand advertising. They offer marketers a one-to-one connection and 100 percent viewable advertising, even while delivering a massive and engaged audience. According to this year 73.5 million mobile users will play games at the very least monthly; by 2015, over 100 million U.S. adults will play games regularly on their phone.
Because of this, games (among other apps) are great environments for brand advertising. They offer marketers a one-to-one connection and 100 percent viewable advertising, even while delivering a massive and engaged audience. According to this year 73.5 million mobile users will play games at the very least monthly; by 2015, over 100 million U.S. adults will play games regularly on their phone.
Imagine how impactful and entertaining interactive mobile video ads is likely to be when displayed facing this audience.
Mobile video ads shown in apps create an experience just like television commercials, in which a brand's ad is always viewable and marketers get full share of voice. Since the entire advertising experience happens within apps, marketers have the choice to rethink how they're measuring mobile video ads. They must look into offering top-of-the funnel metrics that take the onus from clicks and impressions. As an example, video views, social views, social shares, and time spent offer new and exciting ways for brands to measure impact.
When running mobile video ads, marketers should ensure that you offer the optimal user experience. First, partner with vendors offering pre-fetch technology, which preloads video ads onto the telephone before they're served. Pre-fetch technology won't eat away at consumers'bandwidth and will ensure video ads load immediately so there's no buffering. Second, all video ads should really be user initiated or appear during natural breaks in app usage -- such as among quantities of a game title -- in order that consumers won't be disrupted while they're utilizing an app or playing a game.
Brand marketers should run their mobile video ads across a number of devices, including Android phones and tablets, iPhones, and iPads. They ought to also facilitate social sharing for Facebook and Twitter so their video ads can appear on consumers'Facebook walls and inside their Twitter feeds. With this process, brands are putting mobile first and moving from mobile to social and to desktops, even while increasing the reach of the Video Advertising Platform campaigns.
Simply speaking, marketers shouldn't forget to try out interactive advertising formats, such as video ads, and watch out for innovations. This is done most effectively with ad formats that respect user experience.
Simply speaking, marketers shouldn't forget to try out interactive advertising formats, such as video ads, and watch out for innovations. This is done most effectively with ad formats that respect user experience.